Double 11 Chongqing contributed nearly 2 billion 300 million love to buy clothes-quickchm

Double 11 Chongqing contributed nearly 2 billion 300 million: love to buy clothes this year Tmall double 11 of the total sales of 120 billion 700 million yuan. Reporter Zhou Xiaoxue took 24 hours, 120 billion 700 million! When the zero point arrives, Alibaba real time data stops at 120 billion 700 million of the red numbers, 29 billion 400 million over last year’s more than 11. This year, double 11, as of 23, Chongqing’s "chop hand party" contributed 2 billion 280 million yuan, ranking eighteenth in the country. The trading volume of TOP10 is Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Shandong, Sichuan, Hubei, Fujian and Henan. Double 11 to eighth years, is profoundly affecting people’s consumption habits, business structure model, you found these changes? From 1 billion 700 million to 2 billion 280 million last year, double 11, Chongqing citizens "crazy buy" 1 billion 700 million; double 11 this year, as of 23, Chongqing citizens spent 2 billion 280 million yuan. Among the many commodities, Chongqing’s favorite commodities are down jacket, woolen coat, boots, mobile phone, cotton padded clothes and low shoes. From the occupational distribution, the proportion of employees in the double 11 buy and buy group is the largest, followed by students, self-employed / service personnel, teaching staff, civil servants and workers. From the gender and age distribution, female accounted for 63%, male accounted for 37%. Among them, people aged 25 and below accounted for the most, followed by 26 – 35 years old, 41 years old and above crowd, 36 – 40 years old crowd the most restraint, buy the least. From promotion to holidays, many known, double 11 is Tmall created a consumption point. 2009, Tmall (then called Taobao mall) began in November 11th "singles day" held promotional activities, the earliest starting point just want to do a Taobao mall Festival, so that you can remember Taobao mall. The result is out of control, "double 11" has become synonymous with electricity consumption Festival, and even for non online shopping crowd, offline mall also had a huge influence. In 2009, Tmall mall double 11 sales of only 50 million yuan, but in November 11th of this year, Tmall double 11 shopping Carnival opening sixth minutes 58 seconds, turnover exceeded 10 billion, the whole day transaction amount reached 120 billion 700 million yuan. Over the past 7 years, Tmall double 11 has become a global business and consumer Carnival grand festival. Whether Ali ecosystem wide or global, retail, logistics, payment and other partners, the different roles of the participants are voluntary or involuntary into the field of the surge high and sweep forward social mobilization, the double 11 frontier Chinese and the world business transformation. From pick cheap to buy suitable double 11 to eighth years, discount, promotion, coupons sales gimmick more and more cannot afford the consumer’s appetite, people’s online shopping concept has gradually restored rationality. "Last year, cheap, hurry to buy a bunch of skin care products, clothes, the results of a hand only to find a variety of problems, or else skin care products are not suited to my skin, or else the clothes do not work well."." This year, Ms. Huang, who lives in Yangjiaping Hengda oasis, has a lot of sense. She has compared several electricity suppliers and entities, and has locked a brand mobile phone earlier. "I wanted to change the cell phone, and it was just double 11.".

双11重庆人贡献了近23亿:最爱买保暖衣物今年天猫双11总销售额达1207亿元。记者 周晓雪 摄24个小时,1207亿!当零点到来,阿里巴巴实时数据停止在1207亿的红色数字上,比去年双11多了294亿。今年双11,截至23时,重庆的“剁手党”贡献了22.8亿元,在全国排名第18位。交易额TOP10分别是广东、浙江、江苏、上海、北京、山东、四川、湖北、福建和河南。双11进行到第8年,正深刻地影响着人们的消费习惯、商业的结构模式,你有发现这些变化吗?从17亿到22.8亿去年双11,重庆市民“狂买”17亿;今年双11,截至23时,重庆市民花了22.8亿元。在众多商品品类中,重庆消费者最爱买的商品分别是羽绒服、毛呢外套、靴子、手机、棉衣和低帮鞋。从职业分布来看,双11买买买的人群里,公司员工占比最多,其次是学生、个体经营/服务人员,教职工、公务员和工人。从性别年龄分布来看,女性占63%,男性占37%。其中年龄在25岁及以下的人群占比最多,其次是26—35岁、41岁及以上的人群,36—40岁的人群最“克制”,买得最少。从促销到过节众多周知,双11是天猫开创的消费时点。2009年,天猫(当时称淘宝商城)开始在11月11日“光棍节”举办促销活动,最早的出发点只是想做一个属于淘宝商城的节日,让大家能够记住淘宝商城。结果一发不可收拾,“双11”成为电商消费节的代名词,甚至对非网购人群、线下商城也产生了巨大影响力。2009年时,天猫商城双11销售额仅为0.5亿元,但到今年11月11日,天猫双11购物狂欢节开场第6分58秒时,成交额就突破100亿,全天的交易金额达到1207亿元。过去7年,天猫双11已成全球商家和消费者狂欢的盛大节日。不管是阿里广阔的生态系统,还是全球的零售,物流、支付等合作伙伴,不同角色的参与者都自主或不自主地融入到这场波澜壮阔的社会总动员中,使双11成为中国乃至世界商业变革的前沿阵地。从捡便宜到买合适双11进行到第8年,打折、促销、优惠券的销售噱头越来越吊不起消费者的胃口了,人们的网购理念也逐步恢复理性。“去年图便宜,手忙脚乱地买了一堆护肤品、衣服,结果一到手才发现各种问题,要不然就是护肤品不适合我的肤质,要不然就是衣服穿上效果不好。”今年,家住杨家坪恒大绿洲的黄女士理智许多,她对比了几家电商和实体店,早早就锁定了一部品牌手机,“我早就想换手机了,正好双11搞活动,买下来比实体店还要便宜300多。”易观与京东联合发布的《2016中国网络零售购物节消费者行为专题研究报告》显示,2015年中国网上零售市场交易规模近4万亿元,网上零售成为主要消费渠道,在当前网络购物节的大环境下,商品购买的必要性以及是否与个人需求相匹配成为影响用户最终消费的核心要素。从“剁手党”到“瞎眼族”曾经,网购就是点点鼠标戳戳手机,就能下单购物了,“剁手”这个词形象地描述了双11从“光棍节”向“购物节”的转变。然而,从今年的双11开始,“剁手”可能就要成为历史了。随着新技术与商业的融合,今年双11期间,天猫推出了全球首个VR购物商场——Buy+频道。上线首个小时,就有近3万消费者戴上VR眼镜涌入尝鲜。VR购物能够通过眼球跟踪技术判断消费喜好,剁手党只需移动视线,即可完成逛店、下单、支付的购物全过程,并身临其境感受海外真实购物场景。美国梅西百货、澳洲最大连锁药房Chemist Warehouse等海外品牌都是第一时间加入。Chemist Warehouse大中华区CEO Nancy表示“越来越多的品牌愿意采用VR进行品牌推广,未来的商业价值不可估量”。随着VR购物的普及,也许“瞎眼族”会代替“剁手党”这个称号。从“买全国”到“买全球”“8年前,我还只是在网上买买书,买买衣服,8年后,这个国家的化妆品,那个国家的电子产品,只要能想到的基本都能买到。”在重庆一家传媒公司上班的邓小姐感触很深。2015年双11曾被称为“阿里全球化元年”,仅天猫国际就吸引了53个国家和地区超过7700个品牌以及全球知名零售商入驻,建立了16个国家和地区馆。今年的双11仍然继续高举全球化的大旗,全面打通海内外,实现全球新零售一体化。据了解,今年天猫双11囊括了全球9.8万商家、超1000万种好货。包括维多利亚的秘密、美国零售大佬Target在双11前紧急入驻,Target更拿下全球VR购物第一单。由于跨境政策的推进,红酒、鲜奶新品类也将首次通过天猫国际参展双11。截至11日18时,已有224个国家和地区的剁手党加入2016天猫双11全球狂欢节。不仅让消费者享受到买遍全球的乐趣,品牌商家也搭上了双11的快车,迅速拓展市场,真正实现“卖全球”。从“下周见”到“当日达”除了拼价格、拼商品,物流也成为消费者考量的一个因素,不少电商纷纷布局物流地图,迈入“快时代”。今年双11开场仅13分钟,第一单包裹已经顺利送到佛山市民手中,而跨境第一单则出现在杭州,28分钟完成签收。为什么今年的速度快了这么多?菜鸟网络进口物流负责人赵剑表示,为了方便发货,菜鸟网络通过大数据预测,帮助商家提前把商品下沉到消费者身边的保税仓库,由于保税仓库系统平台上协同对接了海关、商检等部门,订单产生后根据前置信息可以迅速地完成清关环节。为了保障双11网购体验,国内各大的物流快递公司早就提前开足了马力。今年双11,全行业有268万一线人员投入到“双11”快递服务当中,较去年增长超过50%,干线车辆增长59%,航空运力增长40%左右。从“攒钱买”到“借钱买”随着消费观念的转变,越来越多的人习惯“花明天的钱”。来自蚂蚁金服的数据显示,今年双11全天完成支付10.5亿笔,峰值达到12万笔 秒。其中,余额宝占比11%,蚂蚁金服旗下的消费信贷产品花呗承担了20%的占比。千亿成交背后,有6亿份消费保险在保障交易,保障金额达224亿元。蚂蚁金服研究院的测算,花呗、消费保险等新金融服务,将双11的消费力提升了20%。今年,花呗的任务除了保障支付体验的顺畅,还有为广大“剁手族”买买买添加预算。在双11开始前三周,花呗就开启了双11提额活动,超过1500万人获取了授信额度,平均每人增加了一两千元的购物预算,可以这月买,下月还,免息期最长达到41天。在使用花呗的用户中,年轻人占比非常高,全国每4个90后中,就有1个使用花呗。一个新的消费习惯正在形成:越来越多的人开始习惯用明天的钱,让今天的自己过得更好。从去年双11到今年双11,花呗用户量增长迅速,目前已突破1亿。另据重庆晚报报道重庆人最爱买保暖衣物昨晚11时,天猫公布重庆地区双十一交易数据。14时08分,重庆消费者天猫消费额达17亿元,与去年双十一全天持平。截至晚11时,重庆天猫消费额22.8亿元。重庆人最爱买什么?天猫数据显示,最爱买羽绒服、毛呢外套、靴子、棉衣、低帮鞋和手机。可以看出,寒冬到来之际,重庆人保暖需求非常大。公司员工是重庆地区剁手族分布最多群体,往后依次是学生、个体经营 服务人员、教职工、公务员、工人。性别分布上,女性买家是重庆双十一绝对主角,占到63%。年龄上,双十一当天,重庆26-25岁人群参与者最多,其次是25岁以下年轻人。最有意思的是,重庆41岁以上网购买家群体(包括重庆大妈),参与双十一的比例居然大过36-40岁。相关的主题文章: