Pay-per-click Advertising – The Basics Of

UnCategorized Pay-per-click advertising is a great way of getting virtually instant traffic. PPC has an advantage over free traffic methods in that with PPC, you do not have to wait days or weeks to start seeing results. It is important, however, to study at least the basics of PPC before investing in PPC advertising because an unmonitored and unstructured PPC campaign can be very costly. One of the first things you need to do when constructing a PPC campaign is to generate a list of keywords relating to the site that you want to drive traffic to. With tools like the Google Adwords Keyword Tool or the Wordtracker tool, entering a generic keyword will return many variations of the keyword, known as long tail keywords. The higher the relevance of your ad campaign, the lower your cost per click will be. That’s why it is so important to choose the right keywords. To choose the right keywords, you need to understand commercial intent. If a person types in "weight loss" in Google, do you really know what they are looking for? It could be weight loss tips, weight loss recipes, natural weight loss, and so on. Regarding commercial intent, you need to target keywords where searchers of those keywords are very likely to buy something. A good example of a good "buying" keyword would be a weight loss product’s name. As it always is with the search engines, relevancy is very important. Make sure to always have your keywords in your ad copy and on your landing page. Your cost per click will be determined by a few factors, the most important of which is your ad’s relevancy. A few other factors are the existing conversions of your ad, how long your ad has been running and the keywords included in the destination URL. Having good conversion rates improves your quality score which will lower your cost per click. To have good conversion rates, you’ll need good ad copy. Good ad copy will always have the main keyword in its headline and a call to action. Numbers and timeframes can also help with the ad’s conversions. For example, a person looking to lose weight might find an ad which promises the loss of X number of pounds in Y number of days very appealing. It is a common misconception that being at the top of the pile for your PPC ad is a good thing. To get your ad to the number one position on the front page for a competitive search term, you’ll probably have to pay a lot per click. However, testing has shown that while the number one spot does get a lot of clicks, the ads in the fourth to sixth spots convert the best from clicks to sales. This is partly due to the fact that people who click on the top few ads are generally just looking whereas once they get further down the page, they are more willing to buy. PPC marketing is not for everyone. Before you create a PPC campaign, make sure you put forth the effort to learn more advanced strategies, or else you will lose a lot of money. Done right however, PPC can bring you hordes of qualified traffic to generate more sales and leads for you. About the Author: 相关的主题文章: